Brand
Propane Brand Guidelines
Resources for presenting the Propane brand consistently and professionally.
Download Brand AssetsNaming
"Propane" is a single word, always spelled with a capital "P". It is the brand name of both our company and our product (not "Propane app"). When referring to dedicated releases from Propane, we ask that you capitalize them as proper nouns.
Usage
Provide plenty of space around Propane assets. Make them big or make them small, but give them room to breathe. They shouldn't feel cramped or cluttered.
This is a friendly reminder that the provided graphics are proprietary and protected under intellectual property laws. Do not alter these files in any way, display these graphics in a way that implies a relationship, affiliation, or endorsement by Propane of your product, service, or business. Do not use these graphics as part of your own product, business, or service's name, or combine these graphics with any other graphics without written consent from Propane. Get in touch.
Propane wordmark
The Propane wordmark should be used in all references to Propane as space allows. Monochrome usage is preferred with the brand colors below.
Propane logo
For tight layouts or logo-only grids, the Propane logomark is a concise way to refer to Propane. Use with good judgment for your audience, as the Propane wordmark has stronger brand recognition.
Propane icon
When referring to Propane as a company, such as on social media, or where a "chip" design is required, it is acceptable to use this stylized icon with an appropriate corner radius.
Colors
Propane's palette is built for clarity and warmth. Stone Light and Stone Dark provide neutral, accessible contrast for wordmarks and body copy on light or dark backgrounds. Spark is our accent — use it for highlights, CTAs, and moments that need emphasis. Keep Spark intentional; a little goes a long way.