Privacy Policy

At Propane, we take your privacy seriously. This Privacy Policy explains how we collect, use, share, and protect your personal information when you visit our website or use our platform.

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Who We Are

Propane ApS is a Danish company that provides an AI-driven customer intelligence platform.
We're the data controller for the information we collect about you when you use our website or create an account.

Our details:
‍Propane ApS
Vesterbrogade 26, 1. th
1620 København V
DenmarkCVR: 45733637
Email: legal@usepropane.ai
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What Information We Collect
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Account Information

When you create a Propane account, we collect:

• Your name and email address
• Company name and role (if provided)
• Profile picture (if you upload one)
• Password (encrypted - we never see your actual password)
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Platform Usage Data

When you use Propane, we collect:

• Information about how you use the platform (features accessed, actions taken)
• Data you input or upload to the platform
• Integration and API usage
• Support requests and communications
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Payment Information

If you subscribe to a paid plan:

• Billing details (name, address, VAT number)
• Payment method information (processed by Stripe - we don't store card numbers)
• Transaction history
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Website Visitors

When you visit usepropane.ai:

• IP address and general location
• Browser type and device information
• Pages visited and time spent
• Referral source (how you found us)
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Analytics and Product Insights

We use analytics tools to understand how people use our website and platform:

• Google Analytics tracks website visits and behavior
• PostHog tracks product usage and feature adoption
• Session recordings (with personal information automatically redacted)
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Communications

If you contact us or subscribe to updates:

• Email address
• Message content
• Support ticket history
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How We Use Your Information
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We use your information to:
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Provide the Service

• Create and manage your account
• Deliver the features you're using
• Process payments and send invoices
• Provide customer support
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Improve Propane

• Understand how people use our platform
• Identify bugs and fix issues
• Develop new features
• Optimize performance
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Communicate With You

• Send important service updates
• Respond to your questions
• Share product updates (if you've opted in)
• Send billing notifications
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Marketing (with your consent)

• Show you relevant ads on LinkedIn, Google, Facebook, and Reddit
• Send promotional emails (you can unsubscribe anytime)
• Analyze marketing campaign effectiveness
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Legal Compliance

• Comply with legal obligations
• Prevent fraud and abuse
• Enforce our Terms of Service
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Legal Basis for Processing (GDPR)

If you're in the EU/EEA, we process your data based on:

• Contract: To provide the services you've signed up for
• Legitimate Interest: To improve our product, prevent fraud, and communicate about our services
• Consent: For marketing communications and non-essential cookies
• Legal Obligation: To comply with tax, accounting, and other legal requirements
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Cookies and Tracking

We use cookies and similar technologies on our website and platform.
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Strictly Necessary Cookies

These cookies are essential for the platform to work:

• Authentication cookies (keep you logged in)
• Session cookies (remember your preferences)
• Security cookies (prevent fraud)

You can't disable these without breaking the platform.

Analytics Cookies

We use first-party cookies to understand how you use our website:

• Google Analytics (tracks page views and behavior)
• PostHog (tracks feature usage and product analytics)

Marketing Cookies

With your consent, we use third-party cookies for advertising:

• LinkedIn Ads (for B2B retargeting)
• Google Ads (for search and display advertising)
• Facebook Ads (for social media retargeting)
• Reddit Ads (for community-based marketing)

These are managed through Google Tag Manager.
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Managing Cookies

You can control cookies through your browser settings or our cookie banner. Disabling analytics and marketing cookies won't affect your ability to use Propane, but disabling strictly necessary cookies will. For more details, see our Cookie Policy at https://usepropane.ai/legal/cookie-policy.
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Who We Share Your Information With
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Service Providers (Subprocessors)

We share your information with trusted service providers who help us deliver Propane:

• Cloud hosting (Google Cloud Platform, Vercel)
• Payment processing (Stripe)
• Email delivery (Resend, Customer.io)
• Customer support (Intercom)
• Analytics (Google Analytics, PostHog)
• AI services (OpenAI, Anthropic, Google Gemini, Perplexity, ElevenLabs)
• CRM and outreach (Attio, Lemlist)

See our complete subprocessor list at https://usepropane.ai/legal/subprocessors.
These providers only process your data on our instructions and under strict confidentiality obligations.

Legal Requirements

We may disclose your information if required by law, court order, or government request, or to protect our rights and safety.

Business Transfers

If Propane is acquired or merged with another company, your information may be transferred to the new owner.

With Your Consent

We may share your information for other purposes with your explicit consent.
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International Data Transfers

Propane is based in Denmark, and we primarily process data within the EU. However, some of our service providers are located in the United States and other countries.

When we transfer data outside the EU/EEA, we use:

• Standard Contractual Clauses approved by the EU Commission
• Adequacy decisions (for countries deemed to have adequate data protection)
• Other legally approved transfer mechanisms

See our Data Processing Agreement for full details on international transfers.
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Your Privacy Rights
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Depending on where you live, you have rights over your personal information:

Access and Portability
‍Request a copy of the information we hold about you in a portable format.

Correction
‍Update or correct inaccurate information.

Deletion
‍Request deletion of your information (with some legal exceptions).

Restriction
‍Ask us to limit how we process your information.

Objection
‍Object to processing based on legitimate interests or for direct marketing.

Withdraw Consent
‍Withdraw consent for marketing or optional data processing anytime.To exercise these rights, email us at legal@usepropane.ai. We'll respond within 30 days.

EU/EEA residents:
You also have the right to lodge a complaint with your local data protection authority.
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Data Retention

We keep your information for as long as needed to provide our services and comply with legal obligations:

Active accounts: We retain your data while your account is active.

Deleted accounts: After you delete your account, we delete or anonymize your data within 60 days, except where we're legally required to keep it longer (e.g., tax records for 7 years).

Backups: Data in backups is deleted within 90 days of account deletion.

Marketing data: If you unsubscribe from marketing emails, we keep your email address to ensure we don't contact you again.
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How We Protect Your Information

We implement appropriate security measures to protect your data:

• Encryption in transit (TLS 1.2+) and at rest (AES-256)
• Multi-factor authentication for administrative access
• Regular security audits and penetration testing
• Access controls and activity logging
• SOC 2 and ISO 27001 certified infrastructure providers

No system is 100% secure, but we continuously work to improve our security practices.
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Children's Privacy

Propane is not intended for anyone under 18. We don't knowingly collect information from children. If we learn we've collected a child's information, we'll delete it immediately.
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AI and Machine Learning
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Your Platform Data

We don't use your platform data to train our AI models. Your data is processed only to provide the services you're using.

Product Improvement

We may use aggregated, anonymized data to improve our AI capabilities, but this data cannot identify you or your company.

Third-Party AI Services

When you use AI features in Propane, we may send your inputs to AI service providers (OpenAI, Anthropic, Google Gemini, Perplexity, ElevenLabs) to generate responses. These providers process data according to their own privacy policies and our data processing agreements with them.

Marketing Communications
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How to Opt Out

You can opt out of marketing emails by:

• Clicking "unsubscribe" in any marketing email
• Updating your preferences in your account settings
• Emailing legal@usepropane.ai

We'll still send you important service-related emails (like billing notifications) even if you opt out of marketing.
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Changes to This Policy

We may update this Privacy Policy from time to time. If we make significant changes, we'll notify you by email or through a notice on our website at least 30 days before the changes take effect.

Continued use of Propane after changes means you accept the updated policy.
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Contact Us

Questions about this Privacy Policy or how we handle your data?

Email: legal@usepropane.ai
‍Address: Vesterbrogade 26, 1. th, 1620 København V, Denmark

For data protection inquiries under GDPR, contact our Data Protection Officer at the same email address.

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