Introducing the new version of Propane: Embeds & Incentives

From First Launch to Real-World Learning

‍A few months ago, we launched the first version of our AI Interview Agent. Since then, we’ve spent months experimenting with customers, running different types of conversations across the customer journey, including onboarding, churn, win/loss, and product feedback.

We’re still early, but AI-led interviews are already being used in large customer and market research projects with platforms like ListenLab and Convio.

What sets us apart is our focus on enabling product-focused, AI-native companies to integrate continuous learning into their daily processes, products, workflows, and every customer touchpoint.

What truly matters isn’t just collecting feedback. It’s building a deep, scalable understanding of your customers so you can make faster, smarter decisions about how to win your market, keep customers, and grow your business. Knowing your customers at this depth is one of the most important things you can get right today, but it’s also one of the hardest to scale.

Over the first few months, we doubled down on what matters most by talking to people. We’ve been in constant conversations with founders, product leads, and GTM teams who are obsessed with understanding their users, what stack they’re building, what slows them down, and how they make decisions. Those discussions have shaped us and guided every step of this release.

We realized that to make customer intelligence truly continuous, it needs to live where work happens. It needs to be integrated directly into the systems, tools, and experiences that teams already use daily. That insight led us to build our next evolution of Propane, designed to make learning from your customers effortless, integrated, and always on.

Introducing Embeds & Incentives

With this release, we’re taking a significant step toward making customer intelligence truly continuous. We’re introducing two new capabilities that let you bring AI-led interviews directly into your experience and motivate participation automatically, closing the loop between insight and action.

Embeds

‍Bring your AI-led interviewer wherever your users already are.

With Embeds, your AI-led interviewer can live directly inside your website, product, or internal tools. Powered by an SDK, you can design and program it to match your brand, workflows, and use cases. It supports full multimodality, so users can talk, type, or engage in whatever way feels most natural.

You can place it anywhere — On your landing page, inside onboarding flows, in beta programs, or within upgrade and payment experiences. Every customer interaction becomes a new opportunity to listen and learn in real time.

Embeds also connect seamlessly with APIs and workflow tools, so Propane can react instantly to responses, route insights to the right team, or trigger automation across your existing systems.

Embeds enable you to:

• Be where your customers are with AI-led interviews built directly into their experience.
• Design and program conversations that feel native to your brand and product flow, with voice, chat, or hybrid formats in multiple languages.
• Personalize interviews in real time by programmatically injecting context from user behavior or product data.
• Connect insights instantly to your internal workflows and tools, turning every interaction into a learning moment that drives more intelligent decisions.

Every conversation feels contextual, personal, and completely native to your product experience.

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Incentives

‍Make it rewarding for users to share what they think.

Incentives take care of the entire reward experience for you. Set it once, and Propane handles everything automatically, from issuing credits to tracking participation and managing global payouts.

You can offer incentives in any format, such as gift cards or custom rewards that fit your brand. Every touchpoint stays fully branded, so the experience feels like part of your product, not an external tool. It all works globally across more than 180 countries, giving you reach without the setup or complexity.

Incentives enable you to:

• Motivate users to participate with rewards that increase response rates and feedback quality.
• Customize incentives by audience or campaign to align with your product and growth goals.
• Track participation and redemption in real time through a single dashboard.
• Scale globally with built-in payments and compliance handled automatically. All fully branded to your experience.

With Propane, your team doesn’t need to manage rewards or logistics. You focus on learning, and we handle everything else.

Together, Embeds and Incentives transform customer feedback from a manual task into a living system that runs continuously inside your product, collecting insights, rewarding users, and giving your team time to focus on building and growing.
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Imagine what you can now run

With Propane, you can now run scalable AI-led interviews across the entire customer journey. Whether you’re in Product, CX, or GTM, you can turn customer conversations into an always-on system that learns continuously, with no extra headcount and at a fraction of the cost.

You can now:

• Automatically run win/loss interviews after every deal closes.
• Capture churn feedback the moment a user downgrades or cancels.
• Gather product feedback right after feature use or onboarding.
• Trigger drop-off check-ins when engagement starts to decline.
• Run beta and early adopter programs without manual outreach.

All of this happens automatically, powered by Propane, inside one connected system. You save time, scale insights, and free your team to focus on building and connecting with customers in more meaningful ways.

We’re not removing the human conversation — we’re scaling it into every moment you never had time to capture.

What’s Next

The next chapter for Propane is about connecting and contextualizing your users and customers. We’re building the next layer of the Propane foundation, bringing together data from tools like Attio, HubSpot, and Salesforce for CRM, PostHog and Mixpanel for analytics, and recording tools such as Fathom, Granola, and Gong, just to name a few. This enables our agents to gain a richer, more contextual understanding of your customers and how they interact with your product.

We’re already building this next layer with customers who share our vision. We’re looking for leading AI-native companies that want to get closer to their customers at scale. Propane is built to support cross-functional teams from Sales and GTM to Marketing, CX, Product, and Data teams with one connected dataset, one access point, fully designed for the AI-native leaders of the future.

You’ll be able to ask complex questions across your users, products, and customers and get clear, data-driven answers instantly. Propane will observe, connect, and enrich all your customer data, giving every team access just one click away, or even the ability to activate those insights through automation platforms like n8n, Make, Gumloop, and more.

“The AI-native Operating System for Customer Intelligence — for every team.”

Get Early Access Now

We’re opening exclusive early access to the next generation of Propane, built for AI-native startups and growth teams that want to scale faster, learn faster, and stay closer to their customers than ever before For the next 30 days, we’re inviting only 100 new companies to join this first wave and help shape the future of customer intelligence.

Here’s what early access includes:

• 🎁 First 100 AI-led interviews free, then only €1 per interview.
• 💸 Free €200 in incentive credits
• Propane platform is already free access.
• + Alpha access to our next product add-on, “Perplexity-like” access to all your customer context across tools and systems.
  

This is more than early access —It’s an opportunity to help build the next generation of customer intelligence. Spots are limited and once they’re gone, they’re gone.

👉 Start scaling your customer intelligence — Join the early access
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Made with love, by the Propane Team