Real-time signal detection

Quarterly reviews are too slow

The business doesn't wait for your review cycle. A competitor launches a new feature. A product bug affects your largest segment. Customer sentiment shifts. By the time these signals surface in a quarterly report, the window to act has closed.

Leadership needs real-time awareness of what's happening with customers — not because they want to micromanage, but because early detection turns potential crises into manageable adjustments.

"We caught a competitor mention spike the day it started. By the time our old process would have flagged it, we'd already adjusted our messaging." — CMO, B2B SaaS

How Propane detects signals in real time

Propane continuously analyzes every customer interaction as it happens. When a new theme emerges — a new complaint, a competitive mention, a feature request — Propane detects it and alerts the relevant stakeholders.

Emerging theme detection

Propane identifies when a new topic starts appearing in customer conversations. If five customers mention a competitor that never came up before, that's a signal. If ten customers report the same bug in one day, that's an incident. Propane catches both.

Anomaly detection

Beyond new themes, Propane detects anomalies in existing patterns — a sudden spike in negative sentiment, an unusual increase in cancellations, a sharp drop in feature usage. These anomalies warrant investigation even before they become trends.

Alert routing

Not every signal needs to reach the CEO. Propane routes alerts based on severity and relevance — product issues go to the product team, competitive threats go to strategy, retention risks go to CS. Leadership gets a digest of the most important signals.

"I get the signals that matter. I don't get drowned in every support ticket." — CEO, Series B

Configurable thresholds

Set thresholds based on your organization's risk tolerance. Propane alerts you when signals cross your defined boundaries, so you get notified about what matters without being overwhelmed by noise.

Who uses this

Executive teams monitoring business health. Operations leaders tracking operational risks. Product and CX leaders staying ahead of emerging issues.