Use Cases
How product, CX, marketing, and leadership use Propane to understand customers.
Catch churn your health score misses
Surface at-risk accounts using support, product, and billing data — before it's too late.
Escalation and handoff context
Give reps full context when tickets escalate so they can resolve faster.
Retention and health signals
Identify at-risk customers and prioritize outreach using unified signals.
Review any account in seconds
Walk into reviews fully prepared with every conversation and signal in one place.
Customer sentiment at a glance
See how customers feel across touchpoints without reading every ticket or review.
Cross-team alignment
Align product, CX, sales, and marketing on the same customer facts and priorities.
Answers in seconds, not sprints
Ask any question about your customers in plain language. No analyst queue required.
Board and exec narrative
Turn scattered signals into a clear story on retention, satisfaction, and growth.
Patterns, not just data points
One customer profile with every conversation, ticket, and action. Complete context for every team.
Real-time signal detection
Spot emerging themes across thousands of conversations before they become fire drills.
Scales with your team
From early-stage to enterprise. Propane grows with your customer base and ambition.
One unified customer view
Every interaction, every channel — stitched into a single timeline. No more switching tabs.
Account-based marketing signals
See which accounts are in-market and ready for targeted campaigns.
Campaign and channel attribution
Understand which campaigns and channels drive the best customers, not just leads.
Refine personas with real behavior
Build and validate personas using product usage, support, and sales data.
Proof points that close
Turn customer quotes and usage into evidence for sales and case studies.
Know what resonates before you ship
Test positioning and campaigns against live customer language and behavior.
Find the words customers actually use
Validate messaging against real feedback and pull proof points for your next case study.
Improve feature adoption
Understand why users adopt or ignore features to improve onboarding and in-product guidance.
Reduce churn with early signals
Spot at-risk accounts before they cancel using support, product, and billing data.
Product discovery that compounds
Keep a living view of requests, feedback, and usage so the next feature is obvious.
Settle build debates with data
See what customers ask for most and track how needs change — evidence, not gut feel.
GTM and launch alignment
Align product launches with sales, marketing, and CS so go-to-market stays in sync.
Prioritize roadmap with customer evidence
Surface which features and fixes matter most using support tickets, feedback, and usage data.