Proof points that close
Turn customer quotes and usage into evidence for sales and case studies.
The proof point problem
Sales teams need proof points to close deals. Marketing teams need them for case studies and landing pages. But finding the right quote from the right customer about the right topic is like searching for a needle in a haystack.
CSMs get pinged for customer quotes. Customers get asked to participate in case studies (again). The process is slow, manual, and often produces generic results.
"I used to spend hours digging through Gong calls for a single usable quote. Propane surfaces them by topic — when a prospect asks about ROI, I have three proof points in 30 seconds." — Enterprise AE
How Propane automates proof point discovery
Propane continuously analyzes customer conversations and surfaces the strongest proof points — specific quotes, usage milestones, and success metrics — tagged by topic, segment, and sentiment.
Automatic quote extraction
When a customer says something compelling in a support conversation, sales call, or survey response, Propane captures it and makes it searchable. No more sifting through transcripts to find the perfect quote.
Usage milestone tracking
Propane tracks when customers hit meaningful milestones — reaching a usage threshold, expanding to new teams, achieving ROI benchmarks. These milestones become data points for case studies and sales collateral.
From raw signals to sales ammunition
Propane doesn't just collect quotes — it organizes them by the use cases and objections they address. When a sales rep needs a proof point about "time to value," Propane surfaces the three best quotes and the two most relevant usage stats.
"Our case study pipeline used to bottleneck on CSM availability. Now we pull proof points directly from Propane and CSMs just validate." — Content Marketing Manager
Segment-specific proof
Different prospects care about different things. Propane tags proof points by industry, company size, and use case, so sales reps can pull evidence that matches their prospect's profile.
Who uses this
Product marketers building case studies and landing pages. Sales teams looking for deal-closing evidence. Content teams creating customer-driven narratives.
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Propane is the customer intelligence platform for product teams. Connect your CRM, support tools, and product analytics to get AI-powered insights from every customer conversation.
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