Marketing

Messaging that mirrors your customers

The best marketing copy doesn't come from brainstorms — it comes from listening. Propane surfaces the exact words, phrases, and pain points your customers use in support conversations, sales calls, and feedback forms, so your messaging lands because it sounds like them.

Campaign and channel attribution

Knowing which campaigns generate leads is table stakes. Propane goes deeper by connecting marketing touchpoints to downstream outcomes — product adoption, support load, retention, and expansion revenue. You see which channels produce the best customers, not just the most.

Beyond last-touch

Multi-touch attribution is notoriously hard. Propane maps the full journey from first impression to closed deal to renewal, giving marketing a realistic view of what influenced the outcome at each stage.

Content performance tied to revenue

See which blog posts, webinars, and case studies your best customers engaged with before buying. Double down on content that correlates with high-value deals, not just traffic.

Build and validate personas

Personas built on assumptions go stale fast. Propane continuously refines your ICP and buyer personas using real behavioral data — how different segments use the product, what they complain about, and what made them buy in the first place.

Segment discovery

Propane may surface segments you didn't know existed — a cluster of users in a specific industry who use your product in a way you never anticipated. That's your next vertical play.

Account-based marketing signals

For ABM teams, timing is everything. Propane identifies accounts showing buying signals — increased product usage, more stakeholders logging in, specific feature requests that match your roadmap — so you can target campaigns when accounts are most receptive.

Proof points that close deals

Case studies and testimonials are gold, but finding the right quote takes hours of digging. Propane surfaces customer quotes, usage milestones, and success metrics automatically, so marketing can build compelling proof points without chasing down CSMs.

Voice of customer at scale

Pull real customer language for landing pages, ad copy, and sales decks. When prospects see themselves in your marketing, conversion follows.