Retention and health signals
Identify at-risk customers and prioritize outreach using unified signals.
Beyond traditional health scores
Most customer health scores are built on a handful of metrics — login frequency, support ticket count, NPS rating. These capture part of the picture but miss critical context. A customer who logs in daily but never uses core features isn't healthy. A customer with zero tickets might be disengaged, not satisfied.
"Our health score said green. The customer said they were evaluating alternatives. The score had no idea." — Customer Success Manager
How Propane builds a richer health model
Propane combines product usage patterns, support interaction sentiment, billing history, and conversation context into a dynamic health assessment. The model adapts as it learns which signal combinations predict retention and which predict churn.
Leading indicators
Traditional health scores are lagging — they tell you a customer is unhealthy after the damage is done. Propane focuses on leading indicators: sentiment trajectory, usage pattern changes, and engagement shifts that precede churn by weeks.
Account-level context
Every health signal comes with context. You don't just see that an account's health dropped — you see the support ticket that triggered it, the feature they're missing, and the conversation where they expressed frustration.
Prioritized outreach
Not all at-risk accounts need the same response. Propane prioritizes based on revenue impact, contract timing, and the nature of the risk — so your team focuses on the accounts where intervention matters most.
"We stopped guessing which accounts to call first. The data tells us." — CS Operations Lead
Intervention recommendations
Based on the specific risk factors, Propane suggests the most effective intervention — a product walkthrough, a feature workaround, an executive check-in, or an escalation to engineering.
Who uses this
Customer success managers managing account portfolios. CS leaders allocating team resources. Revenue operations tracking retention and expansion metrics.
Related posts
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- Using Support Conversations to Prioritize Your Product Roadmap
Your support team talks to customers every day. Here's how to turn those conversations into roadmap-grade intelligence.
- How Conversation Analytics Bridges Sales and Customer Success
Sales and CS have more in common than they think. Conversation analytics makes the connection — and reduces churn in the process.
Propane is the customer intelligence platform for product teams. Connect your CRM, support tools, and product analytics to get AI-powered insights from every customer conversation.
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