Retention and health signals

Identify at-risk customers and prioritize outreach using unified signals.

Beyond traditional health scores

Most customer health scores are built on a handful of metrics — login frequency, support ticket count, NPS rating. These capture part of the picture but miss critical context. A customer who logs in daily but never uses core features isn't healthy. A customer with zero tickets might be disengaged, not satisfied.

"Our health score said green. The customer said they were evaluating alternatives. The score had no idea." — Customer Success Manager

How Propane builds a richer health model

Propane combines product usage patterns, support interaction sentiment, billing history, and conversation context into a dynamic health assessment. The model adapts as it learns which signal combinations predict retention and which predict churn.

Dashboard showing retention and health signals by account

Leading indicators

Traditional health scores are lagging — they tell you a customer is unhealthy after the damage is done. Propane focuses on leading indicators: sentiment trajectory, usage pattern changes, and engagement shifts that precede churn by weeks.

Account-level context

Every health signal comes with context. You don't just see that an account's health dropped — you see the support ticket that triggered it, the feature they're missing, and the conversation where they expressed frustration.

Prioritized outreach

Not all at-risk accounts need the same response. Propane prioritizes based on revenue impact, contract timing, and the nature of the risk — so your team focuses on the accounts where intervention matters most.

"We stopped guessing which accounts to call first. The data tells us." — CS Operations Lead

Intervention recommendations

Based on the specific risk factors, Propane suggests the most effective intervention — a product walkthrough, a feature workaround, an executive check-in, or an escalation to engineering.

Who uses this

Customer success managers managing account portfolios. CS leaders allocating team resources. Revenue operations tracking retention and expansion metrics.

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Propane is the customer intelligence platform for product teams. Connect your CRM, support tools, and product analytics to get AI-powered insights from every customer conversation.

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