Prioritize roadmap with customer evidence

The problem with opinion-driven roadmaps

Most product roadmaps are shaped by whoever talks loudest in the room. Sales brings the deal they almost lost. Support brings the ticket that ruined their morning. The CEO brings something they saw a competitor launch. None of these are wrong — but none of them are complete.

Without a systematic way to weigh customer needs, roadmap decisions default to recency bias, seniority, or gut feel. Teams ship features that sounded urgent in a meeting but matter to a fraction of the user base.

"We used to spend half our planning meeting arguing about whose anecdote mattered most. Now we open Propane and the data tells the story." — Product Lead, B2B SaaS

How Propane changes the equation

Propane aggregates every customer signal — support tickets, feature requests, sales call transcripts, NPS comments, app store reviews — into a single feed. It automatically tags, groups, and ranks requests by frequency, revenue impact, and segment.

Frequency and revenue scoring

A feature mentioned in 200 support tickets from accounts representing $2M in ARR looks very different from one mentioned once by a free-trial user. Propane surfaces both the volume and the revenue weight behind every request, so you can prioritize with confidence.

Segment-level filtering

What your enterprise customers need often differs from your SMB cohort. Propane lets you slice requests by plan tier, industry, geography, or any custom attribute — so your roadmap reflects the segments you care about most.

From evidence to action

Once you see the ranked list, the next step is straightforward: build what the data supports. But Propane goes further by tracking what happens after you ship. Did the customers who requested the feature actually adopt it? Did satisfaction improve? Did churn decrease?

"Shipping a feature and never knowing if it landed was frustrating. Propane tracks adoption for the exact accounts that asked for it — we finally have closure on the feedback loop." — Senior PM, Fintech

Closing the feedback loop

When you ship a feature that was requested by 150 accounts, Propane automatically tracks adoption across those accounts and surfaces their post-launch feedback. You know whether the solution landed without running a survey.

Who uses this

Product managers, product leaders, and anyone involved in roadmap prioritization. Especially useful for teams that receive feature requests from multiple channels and struggle to consolidate them into a single priority list.